{"id":3452,"date":"2020-04-28T00:00:00","date_gmt":"2020-04-28T04:00:00","guid":{"rendered":"https:\/\/www.merkley.senate.gov\/merkley-colleagues-push-to-support-local-media-during-covid-19\/"},"modified":"2023-07-24T11:06:47","modified_gmt":"2023-07-24T15:06:47","slug":"merkley-colleagues-push-to-support-local-media-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.merkley.senate.gov\/es\/merkley-colleagues-push-to-support-local-media-during-covid-19\/","title":{"rendered":"Merkley, colleagues push to support local media during COVID-19"},"content":{"rendered":"

Oregon’s U.S. Senator Jeff Merkley is joining with a bipartisan group of 74 senators in calling for the Office of Management and Budget (OMB) Acting Director Russell Vought to support radio and television broadcasters and local newspapers during the COVID-19 pandemic, according to a news release.<\/p>\n

In a letter to Vought, the senators wrote, “Our radio and television broadcasters and rural newspapers provide local and national news, emergency alerts, educational programs, and more to all corners of the United States. In many rural areas, broadcast stations are the predominant or only form of local information. It is important that local media are able to continue to provide their services during the COVID-19 pandemic so that Americans are able to stay up to date with the latest news and information.”<\/p>\n

Los senadores se\u00f1alaron que los medios de comunicaci\u00f3n locales se han visto particularmente afectados por la p\u00e9rdida de ingresos publicitarios e instaron a la OMB a trabajar con agencias asociadas en todo el gobierno para difundir mensajes clave de salud p\u00fablica a trav\u00e9s de anuncios de noticias locales durante esta crisis. Esto tendr\u00eda el doble beneficio de llegar a los estadounidenses con informaci\u00f3n de salud importante en sus medios de comunicaci\u00f3n locales, al tiempo que ayudar\u00eda a garantizar que los medios de comunicaci\u00f3n locales puedan continuar operando durante la crisis.<\/p>\n

<\/div>\n

The letter reads:<\/p>\n

Estimado Sr. Vought,<\/p>\n

<\/div>\n

We are writing today concerning the challenges faced by local media and actions the Office of Management and Budget can take that will help ensure these important businesses are able to continue to operate throughout the COVID-19 pandemic. Our radio and television broadcasters and rural newspapers provide local and national news, emergency alerts, educational programs, and more to all corners of the United States. In many rural areas, broadcast stations are the predominant or only form of local information. It is important that local media are able to continue to provide their services during the COVID-19 pandemic so that Americans are able to stay up to date with the latest news and information.<\/p>\n

Los peri\u00f3dicos y las emisoras locales se han visto particularmente afectados econ\u00f3micamente debido a la disminuci\u00f3n de los ingresos que normalmente se derivan de las ventas de publicidad. Esto llega en un momento en que han aumentado la cobertura de noticias diarias, alertas y programas educativos. A medida que el Congreso y la administraci\u00f3n contin\u00faan trabajando para mantener las peque\u00f1as empresas en funcionamiento y los empleados en la n\u00f3mina a trav\u00e9s del Programa de protecci\u00f3n de cheques de pago, creemos que existe una oportunidad para que el gobierno federal brinde alivio a nuestros peri\u00f3dicos y emisoras locales.<\/p>\n

Muchas agencias federales mantienen cuentas publicitarias para proporcionar avisos p\u00fablicos e informaci\u00f3n a los estadounidenses. Por ejemplo, la Oficina del Censo recibe fondos para publicar anuncios sobre el Censo 2020. Con la aprobaci\u00f3n de nuevos programas bajo la Ley CARES y otra legislaci\u00f3n relacionada con COVID-19, existe una oportunidad para que el gobierno federal difunda informaci\u00f3n esencial a los estadounidenses a trav\u00e9s de anuncios locales. Adem\u00e1s, permitir flexibilidad para que los gobiernos estatales y locales usen fondos federales para publicitar nuevos programas e informaci\u00f3n para sus residentes servir\u00eda a un inter\u00e9s doble y vital. El aumento de la publicidad local ayudar\u00e1 a difundir informaci\u00f3n importante a las comunidades y apoyar\u00e1 a los medios locales con ingresos que los ayudar\u00e1n a seguir funcionando. Esta acci\u00f3n puede implementarse hoy, sin necesidad de asignaciones federales adicionales del Congreso.<\/p>\n

Creemos firmemente que los peri\u00f3dicos y las emisoras locales desempe\u00f1an un papel integral durante la pandemia de COVID-19 y es fundamental asegurarse de que las estaciones puedan continuar operando durante este tiempo. Por lo tanto, alentamos a la Oficina de Administraci\u00f3n y Presupuesto a trabajar con las agencias federales en todo el gobierno para aumentar la publicidad en los peri\u00f3dicos locales y en las estaciones de transmisi\u00f3n para ayudar a garantizar que puedan continuar operando durante la pandemia de COVID-19.<\/p>\n

Le agradecemos su atenci\u00f3n a este importante tema y esperamos su respuesta.<\/p>","protected":false},"excerpt":{"rendered":"

Oregon’s U.S. Senator Jeff Merkley is joining with a bipartisan group of 74 senators in calling for the Office of Management and Budget (OMB) Acting Director Russell Vought to support radio and television broadcasters and local newspapers during the COVID-19 pandemic, according to a news release. 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