{"id":4439,"date":"2018-10-11T15:07:00","date_gmt":"2018-10-11T19:07:00","guid":{"rendered":"https:\/\/www.merkley.senate.gov\/wyden-merkley-call-for-crackdown-on-big-tobacco-social-media-schemes\/"},"modified":"2023-07-24T11:08:07","modified_gmt":"2023-07-24T15:08:07","slug":"wyden-merkley-call-for-crackdown-on-big-tobacco-social-media-schemes","status":"publish","type":"post","link":"https:\/\/www.merkley.senate.gov\/es\/wyden-merkley-call-for-crackdown-on-big-tobacco-social-media-schemes\/","title":{"rendered":"Wyden y Merkley piden medidas en\u00e9rgicas contra los esquemas de las redes sociales de las grandes tabacaleras"},"content":{"rendered":"

Washington DC<\/i><\/b> \u2013 Los senadores estadounidenses Ron Wyden y Jeff Merkley instaron hoy a la Comisi\u00f3n Federal de Comercio (FTC) a investigar el uso que hacen las empresas tabacaleras del marketing en las redes sociales para dirigirse a los j\u00f3venes.<\/p>\n

Los senadores de Oreg\u00f3n se unieron a 13 colegas en una carta en la que plantearon preocupaciones espec\u00edficas sobre el creciente uso de personas influyentes en las redes sociales por parte de las empresas tabacaleras para comercializar sus productos directamente a los consumidores j\u00f3venes y eludir los requisitos de advertencia y otras restricciones publicitarias.<\/p>\n

\n

\u201cEl uso de las redes sociales por parte de las empresas tabacaleras es el cap\u00edtulo m\u00e1s reciente en su larga historia de uso de t\u00e1cticas de marketing enga\u00f1osas para volver adictos a los j\u00f3venes a sus productos mortales\u201d. <\/b>escribieron los senadores.<\/p>\n

\u201cDe acuerdo con las leyes y reglamentos vigentes, ya se restringe la publicidad del tabaco en televisi\u00f3n y radio, as\u00ed como el patrocinio de eventos deportivos, musicales, art\u00edsticos, sociales y culturales\u201d, <\/b>ellos escribieron. \u201cAdem\u00e1s, se debe incluir un mensaje de advertencia en los anuncios. Obviamente, estas advertencias no se publican en las redes sociales y, como se ha dejado claro, la poblaci\u00f3n objetivo suele ser menor de 21 a\u00f1os. Esto es inaceptable\u201d.<\/b><\/p>\n<\/blockquote>\n

La carta de hoy tambi\u00e9n fue firmada por los senadores estadounidenses Richard Blumenthal (D-CT), Cory Booker (D-NJ), Sherrod Brown (D-OH), Chris Coons (D-DE), Tammy Duckworth (D-IL), Dick Durbin (D-IL), Maggie Hassan (D-NH), Edward J. Markey (D-MA), Patty Murray (D-WA), Jack Reed (D-RI), Chris Van Hollen (D-MD), Elizabeth Warren (D-MA) y Sheldon Whitehouse (D-RI).<\/p>\n

El texto completo de la carta es disponible aqu\u00ed<\/a>.<\/p>\n

Una versi\u00f3n web de este comunicado es aqu\u00ed<\/a>.<\/u5_p><\/p>","protected":false},"excerpt":{"rendered":"

Washington, D.C. – U.S. Sens. Ron Wyden and Jeff Merkley today urged the Federal Trade Commission (FTC) to investigate tobacco companies’ use of social media marketing to target young people. The Oregon senators joined with 13 colleagues in a letter raising specific concerns about tobacco companies’ growing use of social media influencers to market their products […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[24],"tags":[37,47],"class_list":["post-4439","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-health-care","tag-protecting-consumers-taxpayers-and-the-economy"],"acf":[],"yoast_head":"\nWyden, Merkley Call For Crackdown on Big Tobacco Social Media Schemes - Merkley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merkley.senate.gov\/es\/wyden-merkley-call-for-crackdown-on-big-tobacco-social-media-schemes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wyden, Merkley Call For Crackdown on Big Tobacco Social Media Schemes - Merkley\" \/>\n<meta property=\"og:description\" content=\"Washington, D.C. – U.S. Sens. 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